FIT ME
MICROSCOPIC
MICROSCOPIC
social product launch campaign for
maybelline new york.
maybelline new york.
.
fit me goes microscopic. inspired by the precision of a lab test, the campaign transforms concealer performance into proof points — spotlighting longwear, targeted coverage, and a caring formula through sharp visual comparisons and skincare-inspired metrics. what begins as an in-field observation becomes the ultimate beauty hypothesis: maximum care, microscopic precision.
art directed creative from idea to execution, shaping the visuals across film, social, and print.
art directed creative from idea to execution, shaping the visuals across film, social, and print.
Copywriter Reyden Weis