INSTANT
PERFECTOR
GLOW
global 360° product launch campaign for maybelline new york.
you can’t escape the glow!
the “monster” is the muse. this campaign reimagines instant perfector glow as a campy horror spoof for a zillennial audience obsessed with the "instant glow-up”. set against a miniature NYC skyline, the film captures a luminosity so infectious it sends the city into a cinematic scream. the twist and swatch application is framed as an ease that’s hypnotic, luring a fleet of girls into a trance until they scale into fierce, glowing giants. it’s Scream Queens meets Godzilla—but make it glam.
concepted creative and designed visuals across print and digital through post-production to nail the campy, high-glam aesthetic.
concepted creative and designed visuals across print and digital through post-production to nail the campy, high-glam aesthetic.
HERO SOCIAL CUTDOWN
EASE OF USE SOCIAL SHORT
Executive Creative Director Andrew Tutko
ACD, Art Cait McCarthy
CD, Copy Lindsey Spears
ACD, Art Cait McCarthy
CD, Copy Lindsey Spears