ART DIRECTION, DESIGN, SOCIAL, PRINT, EXPERIENTIAL, GLOBAL MARKETS
Friends are family. Until you live with them.
Inspired by the pop of reality TV but from a MENA perspective, Sunrise to Sunrise is a fictional reality show about five friends who live in the same home during Ramadan. From getting over the afternoon slump to planning their Iftar menu, we’ll be a fly-on-the-wall and see how it all unfolds (while bringing some lolz to our audience.)
Tapping into regional pop culture and cultural traditions, we'll use an episodic format to create social :20s—:30s short form films that feel like clips from a real reality show.
+ development and production of creative concept
+ created designs for social and print
+ talent styling
SOCIAL
POS / PRINT SPREADS
TEAM Global Head of Innovation & Brand Vision - Jason Moses
Executive Creative Director - Andrew Tutko
ACD, Art - Cait McCarthy
ACD, Copy - Prashant Nashi
Art Director - Emma Smith
Jr. Art Director - Sharanya Kumar
Director - Zeus Merhi
Photographer - Greg Adamski
Makeup - Alexandra French
Stylist - Monique Spearman
Hair - Steve Wahab