META QUEST 2: PASS THE QUEST
360° product launch campaign for
meta and meta quest 2.
vr is no longer a solo mission. this campaign repositions meta quest 2 as a social essential for gen z—flipping the "dystopian gamer" trope into a shared entertainment experience. the creative centers on the "hand-pass," a high-energy visual metaphor that transforms the headset into a catalyst for genuine connection and friendship. what was once isolating becomes the heartbeat of the dorm room, fueling community and shared play. pass the quest.
creative directed concept to execution and post-production, and acted as content shooter—personally filming and editing the hero spots to capture an authentic, unfiltered vibe.
creative directed concept to execution and post-production, and acted as content shooter—personally filming and editing the hero spots to capture an authentic, unfiltered vibe.
ACTIVATION: QUEST FEST
TRADING CARDS
Art Directors Eric Perez, Kaleb Farnetti
Design Anthony Lucido