Virtual reality's biggest weakness is its association with isolation, dystopian imagery, and gaming culture. We need to position Quest 2 as a facilitator of socialization and entertainment, and pull away from the above-mentioned negative associations and make itself a stand-out product amongst college students and young adults.




We make the Quest a facilitator of socialization and entertainment. We prompt the audience to join us in the Quest experience. We highlight the headset and its ability to build relationships. We emphasize the shareability of the Quest through our "hand-passing" visual which symbolizes how it can forge genuine friendships. We position Quest 2 front and center to symbolize the focal point for these relationships. Pass the Quest.