MADE TO
BE SHARED:
SHADES FOR EVERY STORY

social-first product relaunch campaign
for maybelline new york.

beauty is meant to be passed on,
and serum lipstick has shades for every story.

as the sunlight beams in and a projector hums to life, three iconic internet duos/trios relive their history through personal photos and "no-longer-relevant" makeup trends in this social campaign. from mom’s wedding photos to a daughter caught in her mother’s vanity, we captured the authentic, playful dynamics of generational beauty. we bridge the gap between nostalgia and the present, showing that while trends change, we continue to make new memories in lush color, with serum lipstick.

creatively directed the concept, execution, and talent, blending archival storytelling with a modern product narrative through execution and post-production to craft a rollout that felt cohesive, authentic, and sentimental.

A post shared by HEIR JORDYN (@jordynwoods)

THE SAME SHADE?! SKIT

LIP ASMR with JOV

THE SAME SHADE?! SKIT

JOV + AYESHA KHAN

Jov and her mother Ayesha Khan have a hilarious relationship on and off TikTok...how do their lips talk with Serum Lipstick on the table?

EXCUSE MY GRANDMA

With the Woods family, we wanted to lean into their iconic family history being in the spotlight and rightfully being “It” girls in 2016.

Copywriter Reyden Weis
Social Strategist Diego Torres
Producer Jasmine Plata
Director Kezi Ban

SHARANYA

WORK

HODGE PODGE

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