Friends are family. Until you live with them.

Inspired by the pop of reality TV but from a MENA perspective, Sunrise to Sunrise is a fictional reality show about five friends who live in the same home during Ramadan. From getting over the afternoon slump to planning their Iftar menu, we’ll be a fly-on-the-wall and see how it all unfolds (while bringing some lolz to our audience.)

Tapping into regional pop culture and cultural traditions, we'll use an episodic format to create social :20s—:30s short form films that feel like clips from a real reality show.

For the women who celebrate Ramadan, this is their time to SHINE. These Gen Zers have turned social media into their personal talk shows, broadcasting their lives and culture for all to binge-watch.

With Maybelline as their producer, get ready for their spotlight to shine even brighter!