THE TRIDENT ZONE | TRIDENT GUM (NEW BUSINESS PITCH)

ART DIRECTION, CONCEPTING, SOCIAL


This is the place where clarity is unlocked, and you're in your own flow. Where Trident's flavor and long lasting refreshment combine to send you into a meta-nirvana of clarity. But first you have to get to the Trident Zone. How? By unlocking The Chew State. The act of chewing, slowing down, being in the moment and opening up all of your senses.

+ developed concepts for new business pitch (we won!)
+ designed decks
+ presented pitches to mccann creative leadership


The Final Pitch: The Trident Zone

the highlights



Tissue Session Concepts





TEAM
Chief Creative Officer - Shannon Washington
Creative Director - Bryce Aviano
ACD, Art - Jess Cassidy
Senior Copywriter - Liv Holland
Jr. AD - Sharanya Kumar